Why Isn’t My Home Selling? The Truth About Overpricing
If your home has been sitting on the market with little interest or no offers, it’s natural to feel frustrated. But one issue comes up time and again — overpricing.
Whether it was a case of optimistic expectations or an over-enthusiastic valuation from an agent trying to win your instruction, the result is the same: buyers aren’t biting.
Today’s Buyers Are Savvy
Buyers are doing their homework. They’re scrolling through property portals with tight price filters, comparing your home to similar listings in the area. If your property is just above their budget — even by a small amount — it might not even appear in their search results.
Is Your Property Overpriced?
One of the quickest ways to find out is to ask your agent for the sold prices of comparable homes in your area from the last 3–6 months. Unless your home is truly unique (think: castles, full-scale renovations, or private islands!), this data should be your pricing guide.
Unfortunately, some agents still use the old trick: promise a high valuation to win your listing, only to recommend a price drop weeks later. But this strategy can backfire. A property that sits on the market and is later reduced often attracts lower offers than one that’s realistically priced from the start.
The Summer Slowdown
If your home launched in July or August, keep in mind that the summer holidays can bring a short-term dip in buyer activity. This doesn’t mean something’s wrong — just that timing plays a role. But it makes realistic pricing even more important.
The Good News?
A home that’s priced right, presented well, and supported by a strong marketing plan will attract the right buyers — even in quieter months.
If you’re unsure about your pricing or just want a fresh perspective, we’re here to help. No pressure, no hard sell — just honest, expert advice.
📞 Contact Browns Estate Agents today to arrange a chat.
